SHEILA A. KREHBIEL

316.303.4303
skrehbiel1@hotmail.com
twitter.com/skrehbiel1
linkedin.com/in/sheilakrehbiel
bloodywellwrite.com
allyoucreate.com

EXPERIENCE

Copywriter, February 2011–present
Armstrong|Shank, Haysville, Kan.
Concept, research, write, edit and proofread compelling copy for ads, brochures, direct mailers, press releases, newsletters, websites, billboards, books, blogs and television and radio spots.

Writer (Wichita Healthy Living), June 2009–present
Examiner.com, Telecommute
Create health and wellness articles for online source of city-specific information, news and events.

Writer and Copy Editor, June 2009–present
DemandStudios.com, Telecommute
Write and edit online content for provider to such sites as LiveStrong.com, eHow.com, GolfLink.com and AOL.com.

Marketing Specialist, May 2010–January 2011
Mid-Continent Instruments, Wichita, Kan.
Communicated the company brand, built customer trust and increased market awareness through print and online copywriting, editing, pre-press production of advertising materials and direct mail project management; and maintained consistency across all advertising, marketing and public relations efforts.

Copywriter (Freelance), June 2009–July 2010
Intake Studio, Wichita, Kan.
Wrote compelling copy that satisfied clients and achieved optimum results; examples include Internet copy for a new social-minded social network, similar to Facebook; persuasive copy for city-specific promotional DVDs; website copy for voiceover talent; and television and radio spots for the 2010 Wichita River Festival.

Associate Copywriter/Editor, August 2007–May 2009
Jajo Inc., Wichita, Kan.
Wrote copy for ads, brochures, newsletters/e-newsletters, radio spots, press releases and direct mailers (one headline inspired client to launch new campaign; additional efforts produced six 2008 ADDY awards); edited/proofread all copy, including TV spots, catering menus, manuals, RFPs and inserts; conducted client research; and created and continue to maintain grammar blog with upward-trending readership.

Proofreader/Quality Assurance, October 2006–August 2007
ADR Book Print and Multimedia, Wichita, Kan.
Edited/Proofread copy, illustrations and callouts in pilot/maintenance training manuals for prominent aviation clients, including Raytheon Aircraft Company, Cessna Aircraft Company and FlightSafety International; corrected errors in content, spelling, grammar, usage and typography; and adjusted style for client preference.

Copy Editor (Freelance), February 2004–July 2006
Sedgwick County Zoo, Wichita, Kan.
Edited/Proofread ZooTracks newsletter (six per year), Feeding Time cookbook and annual report.

Marketing Copywriter, January 2004–July 2006
Hallmark Cards, Inc., Kansas City, Mo.
Developed high-quality, technically accurate selling tools for four channels of Hallmark — interpreted copy direction, wrote/edited copy, formatted page layouts and collaborated with designers, technical artists, coordinators and other writers to produce on-time delivery of numerous catalogs per sample.

Creative Production Associate, May 2003–December 2003
Fred Pryor Seminars, Overland Park, Kan.
Edited/Proofread more than 60 brochures/catalogs per month; assigned seminar locations and brochure ID numbers; provided rates maintenance; and organized/maintained/tracked numerous areas of production.

Copy Editor/Proofreader, January 1998–May 2003
Sullivan Higdon & Sink, Wichita, Kan.
Edited/proofread all brochures, manuals, websites, packaging, RFPs, ads, press releases, direct mailers and inserts; wrote copy, headlines and cutlines; collected client research; and organized numerous agency functions, including internal celebrations and charitable events.

EDUCATION

Master of Arts in English Literature
Wichita State University, Wichita, Kan.
Dean’s Honor Roll

Bachelor of General Studies in Theatre and Film
University of Kansas, Lawrence, Kan.

ACTIVITIES and SPECIAL SKILLS

• Creator and administrator of BloodyWellWrite.com, an atypical grammar blog with an exponential growth rate.

• Runner-up in the Society for the Promotion of Good Grammar (SPOGG)’s copy editing contest.

• Completed webinars/seminars — The Science of Social Media, The Science of Timing, How Businesses Are Using Twitter, Mistake-free Grammar and Proofreading and How to Design Eye-catching Brochures, Newsletters, Ads and Reports.

• Taught ENGL 101, 102 and Business & Technical Writing at Wichita State University.

• Earned all High Passes on written comprehensive examinations for master’s degree.

• Trained in business/professional writing; proficient in AP, MLA and AMA documentation.

• Practiced in Adobe InDesign, Photoshop and Illustrator, Quark, Microsoft Office and Dynamics GP, WordPress and Internet navigation (Mac/PC).