Archive for May, 2010

Rigorous vs. vigorous

Tuesday, May 18th, 2010

I’ve been doing a fair amount of freelance copywriting lately and, while doing some much-needed research, ran across this little gem of grammatical confusion: What’s the difference between rigorous and vigorous?

Michael Jackson undeniably danced with vigor, while his rehearsals were both rigorous and vigorous (photo: http://www.flickr.com/photos/21462523@N07/2329507744/)

Read the entire article.

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Misspellings and missed hyphens in La-La Land

Wednesday, May 5th, 2010

It’s a tough town, Los Angeles. Even for a famous and currently employed actor, it’s hard to catch a break in Hollywood.

Take Julia Louis-Dreyfus, for example. On Tuesday, May 4, CNN senior producer David Daniel walked by the newly embedded pink marble star on the Hollywood Walk of Fame honoring Louis-Dreyfus and noticed that the actor’s name had two mistakes in it:
• The “o” in Louis was missing.
• The hyphen between Louis and Dreyfus was missing.

Daniel reported the gaffe to the Walk of Fame press rep.

Four hours later, Louis-Dreyfus arrived to receive her star — the 2,407th — and found a temporary chiseled fix of her name on the star.

The Hollywood Walk of Fame (photo: http://www.flickr.com/photos/christianhaugen/3556803658/)

The Hollywood Walk of Fame (photo: http://www.flickr.com/photos/christianhaugen/3556803658/)

Her response?

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TMI: how to pronounce “data”

Sunday, May 2nd, 2010

This one has been bugging me for years — decades perhaps. Lo and behold, my mom asked me the other day how data is supposed to be pronounced, and I thought that it’s time I do an entry on it. So here goes.

My gut instinct was that data (sounds like DAY-tah) is the more common usage and, since the AP Stylebook tends to change such things as spellings and pronunciations based on frequency of use, it would probably choose to say DAY-tah.

My other gut instinct was that data (sounds like DA-tah, which slightly rhymes with batter, hatter, tatter) is the more technical usage, one that only scientists and English professors preferred.

Read the entire article.

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I can’t hear you: mic vs. mike

Sunday, May 2nd, 2010

Yet another recent style change — or change back — from the AP Stylebook folks concerns the abbreviation of microphone. Back in March ‘10, the AP folks put it out there: The abbreviation that used to be mic would henceforth be mike.

No one could hear the announcement over the roar of the crowd.

According to Slate Magazine, the broadcast wing of the AP raised a hullabaloo fierce enough to cause AP to reverse that decision.

Hey, Mike: Is this thing on? (photo: http://www.flickr.com/photos/snackerdesigns/4221001947/)

Hey, Mike: Is this thing on? (photo: http://www.flickr.com/photos/snackerdesigns/4221001947/)

I’m torn. Read the entire article.

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